Automated loyalty programs and repeat customer tracking
Launch customized point programs, track customer purchasing habits, send WhatsApp notifications, and grow your repeat sales.
Capabilities
Everything you need to optimize operations
Parchika Loyalty & CRM system turns occasional shoppers into lifetime brand fans. Track purchase habits directly during checkout, reward point conversions automatically, and execute targeted SMS and WhatsApp campaigns that drive repeat visits.
Point Reward Engines
Define custom point accrual rules (e.g. earn 1 point per $10 spent). Customers redeem points directly at checkout.
✓ Frictionless checkout point reward redemptions.
Customer Purchase Profiles
Store purchase histories, favorite dishes, and contact details linked to phone numbers.
✓ Cashier can view preferences and suggest personalized upsells.
WhatsApp & SMS Campaigns
Send automated alerts for customer birthdays, point changes, or targeted weekend discount coupons.
✓ Direct-to-phone promotion campaigns with high conversion rates.
Frequency Segmentation
Classifies customer list by visit activity (e.g. VIP, active, slipping away, dormant).
✓ Execute targeted discount campaigns to reactivate slipping guests.
Workflow
How it works in 4 simple steps
Cashier enters customer phone number during checkout billing.
Points accrue automatically; POS triggers a 'New Points Earned' SMS.
CRM module flags slip-away VIP customers and fires custom coupons.
Customer returns to redeem points on their next purchase.
Business Impact
Designed to make your operations more profitable
- Drives higher lifetime revenue per customer
- Reduces reliance on expensive paid social media marketing
- Creates a clean, valuable customer database for your brand
- Increases word-of-mouth customer referrals with tier rewards
Perfect for
FAQs & Help Desk
Can customers sign up on their own?
Yes. Customers can register by scanning receipt QR codes or filling out a simple form on their direct receipt web page.
Can I run shared loyalty programs across branches?
Yes. Points earned at Store A can be accessed and redeemed at Store B seamlessly in real-time.
Do points expire?
Yes. You can configure custom expiration periods (e.g. points expire after 12 months) to motivate speedy visits.
Get started today
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