Privacy Policy

Effective Date: July 4, 2026
Last Updated: July 4, 2026

1. Introduction

Welcome to Parchika. This Privacy Policy explains how Parchika Ltd ("Parchika", "we", "us", or "our"), a company registered in the United Kingdom with its office in Rugby, United Kingdom, collects, uses, stores, shares, and protects your personal information when you use our website (https://parchika.com), our mobile applications (iOS and Android), our cloud-based Point of Sale (POS) software, and any related services (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with this policy, please do not use our Services.

2. Information We Collect

2.1 Information You Provide Directly

Account and Business Information: When you register for a Parchika account, we collect your name, email address, phone number, business name, business type (e.g. restaurant, retail, salon, pharmacy), business address, and number of outlets.
Payment Information: If you subscribe to a paid plan (Pro or Enterprise), we collect billing details such as credit/debit card information, billing address, and transaction history. Payment processing is handled by third-party providers including Stripe, PayPal, and Razorpay. We do not store your full card details on our servers.
Staff Information: You may add staff accounts to your Parchika system. This may include staff names, roles, contact details, and login credentials.
Customer Data: Through your use of the POS system, you may collect and store your end-customers' data such as names, phone numbers, email addresses, order history, loyalty programme participation, and payment preferences.
Communications: When you contact us via email (parchika.pos@gmail.com), phone (+91 92136 32610 or +44 7587 959689), WhatsApp, or our website contact form, we collect the content of those communications.

2.2 Information Collected Automatically

Transaction and Sales Data: Our POS system records all sales transactions, order details, billing amounts, payment methods, refunds, voids, and related operational data processed through the platform.
Inventory Data: Product catalogues, stock levels, pricing information, barcode data, supplier details, and inventory movement records.
Device and Technical Data: Device type and model, operating system version, browser type and version, IP address, unique device identifiers, screen resolution, and language preferences.
Usage Data: Log data including pages visited, features used, session duration, click patterns, search queries within the platform, and error logs.
Location Data: Approximate location derived from your IP address or device settings, used to provide region-appropriate features and compliance.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyse usage, and deliver relevant content. Please see Section 9 (Cookies) for more details.

2.3 Information from Third-Party Integrations

When you connect third-party services to Parchika (such as Uber Eats, DoorDash, Zomato, Swiggy, Deliveroo, Shopify, WooCommerce, QuickBooks, Xero, WhatsApp Business, or any of our 200+ integration partners), we may receive order data, customer information, product listings, and transaction details from those platforms in accordance with their respective terms and your authorisation.

3. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery: To provide, operate, and maintain our POS software, process transactions, manage your account, and deliver the features you use, including billing, kitchen order tickets (KOT), table management, inventory management, online ordering, and customer loyalty programmes.
AI-Powered Features: To power our artificial intelligence capabilities, including demand forecasting, menu optimisation, anomaly detection (e.g. unusual voids, refunds, or cash discrepancies), and daily AI performance briefs. Your transaction and operational data is analysed to generate actionable business insights.
Offline Functionality: To enable offline billing and operations, and to synchronise data automatically when internet connectivity is restored.
Integration Management: To facilitate data exchange with third-party platforms you have connected to your Parchika account.
Customer Support: To respond to your enquiries, troubleshoot issues, and provide 24/7 technical support via WhatsApp, chat, phone, and email.
Improvement and Analytics: To analyse usage patterns, improve our Services, develop new features, and enhance user experience.
Security and Fraud Prevention: To detect, prevent, and address fraud, abuse, security risks, and technical issues.
Communications: To send you service-related notifications, updates, security alerts, and (with your consent) marketing communications about new features, promotions, or products.
Legal Compliance: To comply with applicable laws, regulations, legal processes, or governmental requests.

4. AI and Automated Decision-Making

Parchika uses artificial intelligence and machine learning to provide advanced business insights. It is important for you to understand how your data is used in this context:

Our AI analyses your historical sales data, seasonal trends, and local patterns to generate demand forecasts, helping reduce wastage and prevent stockouts.
Menu optimisation algorithms evaluate item-level performance data (sales volume, margin, speed of preparation) to suggest layout, pricing, and combo offer adjustments.
Anomaly detection models continuously monitor transaction patterns to flag unusual activity, such as excessive voids, atypical refund rates, or unexpected revenue dips.
AI-generated daily briefs summarise your business performance in plain language.

Your data is used to train models that improve insights for your specific business. We do not use your business data to train models for other customers unless the data has been fully anonymised and aggregated. You may contact us to opt out of AI-powered features at any time.

5. How We Share Your Information

We do not sell your personal information. We may share your data in the following circumstances:

Service Providers: We engage trusted third-party service providers to assist with payment processing (Stripe, PayPal, Razorpay), cloud hosting and infrastructure, email delivery, SMS and WhatsApp messaging, analytics, and customer support tools. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
Integration Partners: When you enable integrations with platforms such as Uber Eats, Zomato, Shopify, WhatsApp Business, or others, your relevant data is shared with those platforms as necessary to facilitate the integration and in accordance with their respective privacy policies.
Business Transfers: In the event of a merger, acquisition, reorganisation, or sale of assets, your data may be transferred as part of the transaction. We will notify you of any such change and the choices available to you.
Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect the rights, property, or safety of Parchika, our users, or the public.
With Your Consent: We may share your information for other purposes with your explicit consent.

6. Data Security

We take the security of your data seriously and implement industry-standard measures to protect it:

All data is encrypted using 256-bit encryption, both in transit (TLS/SSL) and at rest.
Data is backed up automatically to the cloud at regular intervals (every few minutes), ensuring business continuity even if a device is lost or damaged.
We maintain a 99.9% uptime SLA for our cloud infrastructure.
Access controls, authentication mechanisms, and role-based permissions are enforced across the platform.
We conduct regular security audits, vulnerability assessments, and penetration testing.
Enterprise customers benefit from SSO (Single Sign-On) and LDAP support for enhanced access management.

While we strive to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to promptly addressing any security incident.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Services. Specifically:

Account and business information is retained for the duration of your subscription and for a reasonable period thereafter to comply with legal obligations.
Transaction and sales data is retained in accordance with applicable tax and financial record-keeping requirements, which may vary by jurisdiction.
Usage and analytics data is retained in anonymised or aggregated form for product improvement purposes.
Communications records are retained for as long as necessary to resolve enquiries and for quality assurance purposes.

When your data is no longer required, we will securely delete or anonymise it. You may request deletion of your data at any time, subject to our legal obligations.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete personal data.
Right to Erasure: You may request deletion of your personal data, subject to legal retention requirements.
Right to Restrict Processing: You may request that we limit the processing of your personal data in certain circumstances.
Right to Data Portability: You may request that we provide your data in a structured, commonly used, machine-readable format.
Right to Object: You may object to the processing of your personal data for certain purposes, including direct marketing and AI-based profiling.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us using the details in Section 13. We will respond to your request within 30 days (or as required by applicable law).

9. Cookies and Tracking Technologies

Our website and Services use cookies and similar tracking technologies. The types of cookies we use include:

Essential Cookies: Required for the basic functionality of our website and Services, such as authentication and security. These cannot be disabled.
Analytics Cookies: Used to understand how visitors interact with our website, helping us improve performance and user experience. These may include tools such as Google Analytics.
Functional Cookies: Used to remember your preferences, language settings, and customisations.
Marketing Cookies: Used to deliver relevant advertisements and measure the effectiveness of marketing campaigns. These may include Meta Pixel and similar tools.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our Services.

10. International Data Transfers

Parchika operates globally, serving businesses in India, the United Kingdom, the UAE, Singapore, Egypt, and many other countries. Your data may be transferred to and processed in countries other than your own, including the United Kingdom and India, where our primary operations and servers are located.

Where data is transferred internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), adequacy decisions, or other legally recognised transfer mechanisms, to protect your data in accordance with applicable data protection laws.

11. Children's Privacy

Our Services are designed for business use and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us immediately.

12. Third-Party Links and Services

Our Services may contain links to third-party websites, applications, or services (such as Uber Eats, Shopify, Stripe, and others). This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you access through or in connection with Parchika.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will notify you by posting the updated policy on our website and updating the "Last Updated" date. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Parchika Ltd

Rugby, United Kingdom

Email: parchika.pos@gmail.com

Phone (India): +91 92136 32610

Phone (UK): +44 7587 959689

WhatsApp: wa.me/919213632610

Website: https://parchika.com