Comprehensive customer profile base and database management
Store detailed customer records, log allergies and preferences, monitor payment behavior, and build high-value customer relationships.
Capabilities
Everything you need to optimize operations
Parchika CRM helps you build a detailed customer database. Go beyond simple transaction records to map guest profiles, track ledger credits, log allergies/preferences, and provide personal service that keeps customers coming back.
Preferences & Allergies Log
Log allergies, dietary rules, or product choices directly on the customer's account profile.
✓ System warns servers immediately during order entry of allergy risks.
Customer Credit Ledger
Manage credit sales and outstanding customer accounts ('khata') with payment logs.
✓ Allows trusted corporate or VIP clients to pay monthly.
Customer Lifetime Analytics
Calculates Recency, Frequency, and Monetary metrics to identify your most valuable buyers.
✓ Focusses retention efforts on VIP customers.
Purchase History Lookup
Access past bills, purchased sizes, or ordered services instantly on checkout screens.
✓ Allows cashiers to re-order the customer's favorite item in one click.
Workflow
How it works in 4 simple steps
Create guest account profile containing phone, preferences, and credit permissions.
Customer places order; POS displays warnings for allergies or credit balance.
Complete bill checkout, updating points and outstanding balances.
Managers review CRM segmentation lists to optimize promotional events.
Business Impact
Designed to make your operations more profitable
- Provides personal customer service that rivals local boutique shops
- Stops errors regarding guest allergies and preferences
- Keeps track of credit accounts without paper notebooks
- Maximizes marketing efficiency with segment-based lists
Perfect for
FAQs & Help Desk
How does the guest credit ledger work?
You can set credit limits per customer. Cashiers settle bills to 'Customer Credit', adding to their outstanding balance. Payments are logged separately.
Is the CRM database GDPR compliant?
Yes. Customers can request profile deletion, and access to customer database records is restricted to admin roles.
Can I link customer profiles to direct online ordering?
Yes. Direct orders sync with CRM profiles automatically, keeping records unified across web and in-store transactions.
Get started today
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